The marketplace for technology to assist aging adults in the Longevity Economy is expected to grow sharply from $2 billion today to more than $30 billion in the next few years, according to the updated report by Aging in Place Technology Watch, more likely to be based on customization of standard software than creation of senior-specific products. The report provides predictions about key technology trends for 2016 and beyond. Families, caregivers, and seniors will acquire new offerings as services that are combined with persuasive training on how to use it. The 100-million-strong 50+ market is increasingly aware of technology alternatives according to Laurie M. Orlov, who founded the market research firm in 2009.